Far from being an organised person, high roller, or pitch maker who acts professionally with ritual observance to a long list of field ethics do’s and don’ts, effective distributors know how to get their products placed at spots they were originally designed for. Continue reading
Four years after the shaping of a movie cover whose colour is described as being in retrograde, here’s The Dark Knight Rises from one screenwriter’s perspective which carries a poignant message for all of us:
Written by guest blogger: Titilayo Aloba, mamapreneur, high flyer
– Freelance writer, contributor, inspirational & motivational
The Things I Want From My Guardian Angel
It’s wordless Wednesday here at Iceini. More image, less talk!
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The King of marketing is here and everyone seems to be fast asleep!
It’s just about to get heated up with a new marketing trend. Thought about emojis a couple of weeks ago but I shunned the possibility of the idea becoming a front runner for communicating brand messages. Continue reading
New-market disruption is a rare phenomenon and usually comes in waves in conjunction with some form of dramatic technological advance. Many disruptive companies (both new and existing) created new markets in periods following the introduction of PCs (Apple, Microsoft), mobile phones (Apple, Samsung) and cloud computing (Facebook, Airbnb). And this is what we are seeing…